Yelloh has parked its fleet of refrigerated trucks. Its downfall, accelerated by a disastrous rebranding, was decades in the making and probably inevitable, experts say.Yelloh has parked its fleet of refrigerated trucks. Its downfall, accelerated by a disastrous rebranding, was decades in the making and probably inevitable, experts say. Delivery Services, Customer Relations, Food, Diet and Nutrition, Innovation, Shopping and Retail, Rural Areas, Minnesota Read More