Consumers Hate ‘Price Discrimination,’ but They Sure Love a Discount

The Wendy’s debacle is a warning shot for brands: If you want to play with prices, make sure to communicate why and whom it could help.The Wendy’s debacle is a warning shot for brands: If you want to play with prices, make sure to communicate why and whom it could help. Prices (Fares, Fees and Rates), Discount Selling, Consumer Protection, Economics (Theory and Philosophy), Wendy’s International Inc, Walmart Stores Inc, Shopping and Retail, Consumer Behavior, audio-neutral-informative Read More

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