Bars and stores are uncertain if the soccer tournament will boost beer sales. Still, the maker of Budweiser and Michelob Ultra is going all in.Bars and stores are uncertain if the soccer tournament will boost beer sales. Still, the maker of Budweiser and Michelob Ultra is going all in. Beer, Soccer, World Cup 2026 (Soccer), Advertising and Marketing, Alcoholic Beverages, Shopping and Retail, Fans (Persons), International Federation of Association Football (FIFA), Anheuser-Busch InBev NV, Molson Coors Brewing Company, North America Read More
Can the World Cup Help the U.S. Beer Industry Kick Its Slump?
