To promote “Masters of the Universe,” Mattel, the toymaker behind the movie, tapped into one of the hottest trends in health and wellness: protein.To promote “Masters of the Universe,” Mattel, the toymaker behind the movie, tapped into one of the hottest trends in health and wellness: protein. Movies, Dietary Supplements and Herbal Remedies, Advertising and Marketing, Mattel Inc, Masters of the Universe (Movie), Proteins Read More
In the Protein Era, Even He-Man Is Hawking Supplements


