Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ‘couldn’t have scripted it better.’Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ‘couldn’t have scripted it better.’ Sporting Goods and Equipment, Shopping and Retail, World Cup 2026 (Soccer), Running, London Marathon, Soccer, Sneakers, Gulden, Bjorn, North America, Germany Read More

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