A branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to the fast-food giant when it was in a slump.A branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to the fast-food giant when it was in a slump. Larry Light, McDonald’s Corporation, Fast Food Industry, Advertising and Marketing, Deaths (Obituaries), Justin Timberlake, Kiddon, Joan Read More
