As an executive at Columbia and RCA Records, he popularized the classics for mass audiences by applying the same techniques used to sell pop music.As an executive at Columbia and RCA Records, he popularized the classics for mass audiences by applying the same techniques used to sell pop music. R. Peter Munves, Deaths (Obituaries), Classical Music, Advertising and Marketing, Audio Recordings, Downloads and Streaming, Columbia Records, RCA Records, Switched-On Bach (Album) Read More
R. Peter Munves, Master Marketer of Classical Music, Dies at 97
