Honda and Sony have bailed on Afeela, their joint E.V. project, without selling a single car. Subbrands from big automakers have a shaky track record, but leaning into luxury can help.Honda and Sony have bailed on Afeela, their joint E.V. project, without selling a single car. Subbrands from big automakers have a shaky track record, but leaning into luxury can help. Honda Motor Co Ltd, Sony Corporation, Automobiles, Mergers, Acquisitions and Divestitures, Electric and Hybrid Vehicles, Saturn Division of General Motors Corp, Scion Division of Toyota Motor Corp, Genesis Motors, Lexus Division of Toyota Motor Corp, Toyota Motor Corp, Volkswagen AG Read More
For New Car Brands, the Path to Success Is Littered With Flops
