The Swedish liquor brand Absolut began its courtship of gay consumers with a 1981 print ad. “We were the Pied Piper in magazines,” one executive recalled.The Swedish liquor brand Absolut began its courtship of gay consumers with a 1981 print ad. “We were the Pied Piper in magazines,” one executive recalled. Read More
How Absolut Pitched Itself as the Gay Vodka
